Saturday, June 27, 2009

The Fountain

What's the first thing you think of when someone starts to throw money into a fountain? Making a wish, right?

I understand that she's throwing money away, but she's doing it in a way that doesn't have any natural association at all with Sprint telecommunications. See? I'll bet most of us didn't even remember that was the product being advertised.

It's been pointed out that when she starts down the stairs towards the fountain, the wheelbarrow is only about 1/3 full, and when she starts shoveling it is suddenly miraculously completely full. That doesn't bother me at all, but the lack of relationship between the product and the illustration.

Image: Sprint

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